Judy SelbyAI can now create digital twins of athletes, raising new risks for NIL, contracts, and brand control. This piece explains how AI-generated likenesses challenge current laws—and what athletes can do now to protect their image, rights, and income.
Judy SelbyAI scams now target athletes’ inner circles, not just public profiles. From voice cloning to fake emails, attackers exploit trust to trigger fraud. This piece explains the risks, legal implications, and practical safeguards to protect your network.
Judy SelbyAI is creating new legal risks for athletes through deepfakes, voice cloning, and synthetic identities. This post breaks down how AI impersonation threatens NIL value, fan trust, and legal rights—and why current laws may not fully protect athletes yet.
Judy SelbyRecord firings, soaring buyouts, and NIL pressure are driving college football toward a financial breaking point. Donor fatigue and player leverage signal a needed shift: the future belongs to programs that organize smarter, not spend bigger.
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