Welcome to The NIL Edge, your go-to source for the latest trends, deals, and insights shaping the ever-evolving world of Name, Image, and Likeness. We break down the biggest NIL stories, offer strategic takeaways, and highlight key moves that could impact the future of college sports and athlete branding. Let’s dive in and stay ahead of the game!
THE NIL EDGE: Week of July 3–10, 2025
In this week’s NIL Edge: record-breaking deals, rejected contracts, and federal reforms are reshaping college sports. Athletes and schools must adapt fast to a newly regulated, high-stakes NIL marketp... ...more
NIL Updates
July 11, 2025•3 min read
Winning the NIL Game: A Pro-Level Playbook for Negotiating Smarter Deals
In this week’s NIL Edge, we unpack a troubling trend: companies offering lump-sum payments to athletes in exchange for their House settlement claims—often pennies on the dollar. Before cashing in, kno... ...more
NIL Updates
July 04, 2025•4 min read
NIL Edge - June 27th, 2025
In this week’s NIL Edge, we unpack a troubling trend: companies offering lump-sum payments to athletes in exchange for their House settlement claims—often pennies on the dollar. Before cashing in, kno... ...more
NIL Updates
June 27, 2025•3 min read
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