Welcome to The NIL Edge, your go-to source for the latest trends, deals, and insights shaping the ever-evolving world of Name, Image, and Likeness. We break down the biggest NIL stories, offer strategic takeaways, and highlight key moves that could impact the future of college sports and athlete branding. Let’s dive in and stay ahead of the game!

Winning the NIL Game: A Pro-Level Playbook for Negotiating Smarter Deals

In this week’s NIL Edge, we unpack a troubling trend: companies offering lump-sum payments to athletes in exchange for their House settlement claims—often pennies on the dollar. Before cashing in, kno... ...more

NIL Updates

July 04, 20254 min read

Winning the NIL Game: A Pro-Level Playbook for Negotiating Smarter Deals

NIL Edge - June 27th, 2025

In this week’s NIL Edge, we unpack a troubling trend: companies offering lump-sum payments to athletes in exchange for their House settlement claims—often pennies on the dollar. Before cashing in, kno... ...more

NIL Updates

June 27, 20253 min read

NIL Edge - June 27th, 2025

NIL Edge - June 20th, 2025

This week on The NIL Edge: Why South Carolina QB LaNorris Sellers turned down $8M to stay loyal to his team - and what his bold decision teaches us about values, brand, and playing the long game in th... ...more

NIL Updates

June 20, 20254 min read

NIL Edge - June 20th, 2025

Want to work with Judy?

Whether it's coaching or speaking. I'm here to help. Just reach out using the button below and shoot me a message!

© 2025 Judy Selby, LLC - DBA Selby Strategies. All rights reserved. The information provided on this website is for general informational and educational purposes only. Nothing on this site constitutes legal, financial, or professional advice.

While we strive to keep the content accurate and up to date, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, or suitability of the information contained on this website. Any reliance you place on such information is strictly at your own risk.

Judy Selby, LLC - DBA Selby Strategies is not responsible for any third-party links, content, or services mentioned on this site. Use of this website constitutes acceptance of our Privacy Policy.

For inquiries, please contact us at

[email protected]

Web Design by Legacy Media