Welcome to The NIL Edge, your go-to source for the latest trends, deals, and insights shaping the ever-evolving world of Name, Image, and Likeness. We break down the biggest NIL stories, offer strategic takeaways, and highlight key moves that could impact the future of college sports and athlete branding. Let’s dive in and stay ahead of the game!
The NIL Edge – September 8th, 2025
NIL is expanding beyond college sports. From NHL alcohol endorsements to triathlon wellness deals, volleyball leagues, padel hype, and Olympic sponsorships, pro athletes are building brands and unlock... ...more
NIL Updates
September 08, 2025•2 min read
The NIL Edge – August 29, 2025
Revenue-sharing surges to $1.9B, schools innovate to fund athlete pay, collectives consolidate, and Arch Manning tops NIL at $6.8M—proof the NIL era is reshaping college sports at every level. ...more
NIL Updates
August 29, 2025•3 min read
The NIL Edge – August 21, 2025
This week in The NIL Edge: From a $2.8B NCAA settlement enabling athlete revenue-sharing, to retail deals, underdog wins, and rising women’s sports partnerships—NIL is evolving into a structural pilla... ...more
NIL Updates
August 21, 2025•3 min read
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