Welcome to The NIL Edge, your go-to source for the latest trends, deals, and insights shaping the ever-evolving world of Name, Image, and Likeness. We break down the biggest NIL stories, offer strategic takeaways, and highlight key moves that could impact the future of college sports and athlete branding. Let’s dive in and stay ahead of the game!
The NIL Edge – October 24th, 2025
Build your NIL brand with purpose and consistency. From crafting your story to scaling partnerships, this five-part series guides athletes to grow authentic brands, attract sponsors, and create long-t... ...more
NIL Updates
October 24, 2025•2 min read
The NIL Edge – October 17th, 2025
Learn how to scale your NIL brand for lasting impact. Expand your audience, strengthen your identity, diversify partnerships, track results, and plan for long-term growth. Build consistency, authentic... ...more
NIL Updates
October 17, 2025•1 min read
The NIL Edge – October 10th, 2025
Part 4 of the NIL Edge How-To shows athletes how to turn short-term brand deals into lasting partnerships—by overdelivering, building genuine connections, tracking impact, and communicating consistent... ...more
NIL Updates
October 10, 2025•1 min read
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