Welcome to The NIL Edge, your go-to source for the latest trends, deals, and insights shaping the ever-evolving world of Name, Image, and Likeness. We break down the biggest NIL stories, offer strategic takeaways, and highlight key moves that could impact the future of college sports and athlete branding. Let’s dive in and stay ahead of the game!
Winning the NIL Game: A Pro-Level Playbook for Negotiating Smarter Deals
In this week’s NIL Edge, we unpack a troubling trend: companies offering lump-sum payments to athletes in exchange for their House settlement claims—often pennies on the dollar. Before cashing in, kno... ...more
NIL Updates
July 04, 2025•4 min read
NIL Edge - June 27th, 2025
In this week’s NIL Edge, we unpack a troubling trend: companies offering lump-sum payments to athletes in exchange for their House settlement claims—often pennies on the dollar. Before cashing in, kno... ...more
NIL Updates
June 27, 2025•3 min read
NIL Edge - June 20th, 2025
This week on The NIL Edge: Why South Carolina QB LaNorris Sellers turned down $8M to stay loyal to his team - and what his bold decision teaches us about values, brand, and playing the long game in th... ...more
NIL Updates
June 20, 2025•4 min read
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