Meet Judy Selby
As a former college athlete and coach, I’ve combined my legal and mental performance coaching expertise with my lifelong passion for sports to help athletes maximize their opportunities on and off the field. I advise high school, college, and professional athletes on:
Contract Negotiation
With decades of experience in high-stakes legal environments, we bring a sharp, strategic edge to negotiations and advocacy. We know how to represent your interests with clarity, confidence, and strength—whether in the boardroom, the locker room, or anywhere in between.
Brand Deals
Ensuring fair terms and maximizing opportunities in your name, image, and likeness (NIL).
Market Positioning
Building a strong personal brand that attracts business partnerships.
LinkedIn for Athletes
Leveraging the platform for visibility, credibility, and post-sports career growth.
Career Transitions
Preparing for life beyond sports with strategic planning and skill development.
OUR VALUES
At Selby Strategies, our values aren’t just words on a page. They define how we do business and shape every client relationship we build. We believe success isDivider about more than just strategy; it’s about trust, consistency, and a relentless commitment to excellence.
RELATIONSHIPS, NOT TRANSACTIONS.
We’re not just here for a single deal—we’re in the business of building lasting relationships. We take the time to know and understand our clients, their families (including pets!), and their long-term goals. Every recommendation we make is rooted in what’s best for our clients, not just for today, but for the road ahead. We help our clients navigate their lives—not just their deals.
RESPONSIVENESS
We don’t keep people waiting. Our clients know that when they reach out, they’ll get a prompt response and real solutions. In a fast-moving world, we pride ourselves on being dependable and accessible when it matters most.
SERVICE
Selby Strategies was built on exceptional service. We never forget that we are in the business of making our clients’ lives easier. That means going the extra mile, anticipating needs before they arise, and delivering results with professionalism and care. We know how to operate under pressure, think several moves ahead, and deliver with precision.
INTEGRITY
We do what we say we’re going to do—no exceptions. Trust is everything in business, and we uphold it by being honest, transparent, and following through on our commitments. Our reputation is built on integrity, and we protect it fiercely.
STRONG ADVOCACY & NEGOTIATION
With decades of experience in high-stakes legal environments, we bring a sharp, strategic edge to negotiations and advocacy. We know how to represent your interests with clarity, confidence, and strength—whether in the boardroom, the locker room, or anywhere in between.
STAYING AHEAD OF THE CURVE
The world doesn’t stand still, and neither do we. We stay on the cutting edge of developing trends and emerging issues so that we can advise our clients with confidence and react appropriately in real time. Whether it’s regulatory changes, market shifts, or industry innovations, we make it our business to know what’s coming and how it impacts our clients.
AWARDS
- Top Legal LinkedInfluencer
- 2023 Zywave Cyber Risk Attorney of the Year.
- 2024 Intelligent Insurer US Cyber Insurance Awards Judges Panel.
- 2024 Zywave Cyber Risks Advisory Board.
- 2021 National Law Review Insurance Law Trailblazer.
- 2021 JD Supra Readers' Choice Awards in Insurance (#1) and in Cybersecurity.
- Member of Law360 Specialty Line Editorial Board, EDRM Global Advisory Council, and Editorial Board for the Journal on Emerging Issues in Litigation.
- Former co-chair of the CLM Cyber Committee, long-term member of Law360 Insurance Editorial Board, and LegalTech News Advisory Board.
- 2015 finalist for the CLM Outside Professional of the Year award.
Want to work with Judy?
Whether it's coaching or speaking. I'm here to help. Just reach out using the button below and shoot me a message!
LINKS
LEGAL
FOLLOW JUDY
© 2025 Selby, LLC - DBA Selby Strategies. All rights reserved. The information provided on this website is for general informational and educational purposes only. Nothing on this site constitutes legal, financial, or professional advice.
While we strive to keep the content accurate and up to date, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, or suitability of the information contained on this website. Any reliance you place on such information is strictly at your own risk.
Judy Selby, LLC - DBA Selby Strategies is not responsible for any third-party links, content, or services mentioned on this site. Use of this website constitutes acceptance of our Privacy Policy.
For inquiries, please contact us at
Web Design by Legacy Media