Own Your Story: Protecting Your Digital Reputation as an Athlete
By Judy Selby | Founder, KNKRSM – How Champions Conquer Their Digital Edge

In today’s world, your online reputation is as important as your performance on the field. False posts, rumors, or misleading content can spread quickly, damaging your brand and impacting sponsorships, fan trust, and even career opportunities.

For athletes, controlling your narrative online is critical. Once misinformation spreads, it can be difficult or impossible to fully remove.

Why It Matters

Digital misinformation can take many forms:

• False Social Media Posts: Impersonators or trolls can share misleading updates as if they are coming from you.

• Misinterpreted Content: Media outlets or fans may misread a post or comment, creating a false story.

• Fake News and Rumors: Scammers and competitors may try to manipulate public perception.

Even small inaccuracies can erode fan trust or make sponsors hesitate.

How Athletes Can Protect Their Reputation

1. Monitor Your Name and Brand: Regularly search your name online and set up alerts for mentions.

2. Respond Strategically: Address false information calmly and directly when necessary, but avoid overreacting.

3. Work with Professionals: Public relations experts can help manage your messaging and respond to misinformation.

4. Educate Fans: Remind your audience which accounts and channels are official.

5. Be Proactive: Share accurate updates and positive stories consistently to build a strong digital presence.

The Bottom Line

Your reputation is an asset. Protecting it requires vigilance, strategy, and consistent communication. By monitoring your online presence, responding wisely, and controlling your narrative, you can minimize the impact of misinformation and maintain trust with fans, sponsors, and teams.

If you’re an NFL player, coach, agent, or team executive, let’s talk. [email protected]
The threats are real — but so are the tools to stop them.

Let KNKR helps you maintain your digital edge.

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