Protecting Your Name Online: The Threat of Impersonation for Athletes
By Judy Selby | Founder, KNKRSM – How Champions Conquer Their Digital Edge

Social media helps athletes grow their brand and connect with fans. Unfortunately, it also creates an opening for impersonators. Fake accounts pop up almost daily, using an athlete’s name, photos, and likeness to fool fans or scam sponsors.

For athletes, these accounts are much more than annoying. They can damage your reputation, cost you money, and put your fans at risk.

Why It Matters

Impersonation is about more than stolen photos. Fake accounts can:

• Scam Fans: Imposters may solicit money for fake charities, giveaways, or “exclusive” merchandise.

• Damage Trust with Sponsors: Brands may hesitate to partner with you if fake accounts confuse the public.

• Spread False Information: Imposters can post messages that appear to have come from you, causing reputational harm.

• Dilute Your Brand Value: If multiple fake accounts exist, it becomes harder for fans to find your real voice.

How Athletes Can Protect Their Name

1. Get Verified: Apply for verification on major platforms so fans and sponsors can easily identify your official accounts.

2. Monitor Regularly: Search your name and likeness online routinely to spot fake accounts early.

3. Report Quickly: Use each platform’s reporting tools to flag impersonators before they gain traction.

4. Educate Your Audience: Tell fans where your official accounts are and remind them not to trust unverified sources.

5. Work with Professionals: Consider digital monitoring services or a team member dedicated to brand protection.

The Bottom Line

Your name and likeness are valuable assets. Protecting them online is just as important as protecting them in a contract. Impersonators will keep trying, but with vigilance and clear communication, you can stay one step ahead and keep your brand strong.

If you’re an NFL player, coach, agent, or team executive, let’s talk. [email protected]
The threats are real — but so are the tools to stop them.

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