The NIL Edge

Weekly Roundup | June 13, 2025

🏛️ NCAA’s House Settlement Reshapes College Sports

On June 6, a federal judge granted final approval to the historic $2.8 billion settlement in House v. NCAA. This decision allows Division I schools to begin directly sharing revenue with athletes—up to $20.5 million annually per school—starting July 1, 2025. The deal also provides backpay to athletes dating back to 2016 and establishes a new College Sports Commission to oversee the process.

📰 Sources:

• https://www.aseaofblue.com/2025/6/6/24444717/judge-approves-house-settlement-schools-pay-athletes

• https://www.washingtonpost.com/sports/2025/06/06/house-ncaa-settlement/

⚖️ Title IX Lawsuit Challenges the Settlement

Already, eight female athletes from Vanderbilt University, University of Virginia, and the College of Charleston filed a Title IX lawsuit challenging the fairness of the House settlement. They argue that the current payout model disproportionately benefits male athletes and violates federal gender equity laws. The lawsuit seeks to block or restructure the financial terms to ensure female athletes receive equal compensation.

📰 Source:

• https://apnews.com/article/e2864d7bcdf74d0c538c1f2e6c98fe6c

🏢 Institutional Response & Oversight

NCAA President Charlie Baker called the settlement “a new beginning,” pointing to increased clarity and stability for schools navigating NIL rules. A new College Sports Commission will enforce revenue-sharing rules, roster oversight, and transparency in athlete deals. Meanwhile, Deloitte has rolled out “NIL Go,” a centralized platform for vetting all deals above $600, which already is drawing both interest and scrutiny.

🎓 Schools Opt In & Expand NIL Staff

• Rice University hired former Olympian Tasha Moser as Associate Athletic Director for NIL as part of its investment in athlete empowerment.

• Siena College announced it will opt into the settlement and transition its NIL collective into an in-house department for better compliance and support.

📰 Sources:

• https://www.chron.com/sports/college/article/texas-nil-deal-rice-university-20373785.php

• https://www.timesunion.com/sports/article/siena-opt-house-vs-ncaa-settlement-pay-athletes-20372670.php

💬 Political & Legal Tensions Around NIL

Democrats in Congress are pushing back on recently proposed NIL legislation, warning that it could roll back hard-won athlete rights secured through litigation like House. Critics argue the bill could reduce athletes’ ability to negotiate NIL deals and undermine gender equity protections.

📰 Source:

• https://apnews.com/article/1c9217b100c2847b194b914b69ed070b

🏆 NIL Deal Highlights

• Livvy Dunne, LSU gymnast and top NIL earner, signed a new one-year deal with Invisalign.

• Tristen Keys, a rising LSU football recruit, signed with Adidas, continuing the brand’s push into NIL talent development.

📰 Sources:

• https://frontofficesports.com/livvy-dunne-inks-nil-deal-with-invisalign/

• https://www.si.com/college/miami/recruiting/key-miami-target-tristen-keys-signs-nil-deal-with-adidas

In the evolving NIL landscape, staying informed and vigilant is crucial. Protecting your digital presence is as important as your performance on the field.

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